With literally millions of visitors every hour, Facebook & LinkedIn display advertising is a tempting proposition for anyone looking to get their business in front of a very big audience.Assuming that most businesses do not have an infinite marketing budget, particularly for advertising via an immature channel, there will be some fairly serious questions to [...]
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So far bizvits has created 34 blog entries.
In the current economic climate, customers are increasingly likely to shop around for goods and services. When budgets are tight and adding real value becomes more difficult by the day, maintaining market share is all about customer loyalty.During a recession, customers are less susceptible to a simple discount or a reward in return for a [...]
The Client Vandersanden BV (VDS) is a major European manufacturer of specialist building bricks, based in Belgium. They turn over c€80m, with most of their revenue coming from northern Europe. They have a long history of making very high quality bricks from locally sourced clay, as well as designing new and innovative building systems. The [...]
As a business owner who regularly attends many networking meetings, this is a phrase I often hear; particularly, I’ve noticed, after introducing myself as owning a marketing agency. I tend not to speak furiously about the finer points of my industry at such meetings, but this response always intrigues me. So, a few questions: [...]
I think it’s fair to say I’m struggling in the office today. Not because the work is difficult or clients are being awkward, but just because I’m tired. I have a three year old daughter who is usually a very good sleeper. However last night, she was awake from just after midnight until about six [...]
I recently found myself chatting with someone at a local business networking lunch. We began to talk about the various events we attend and were surprised our paths had never crossed before. The gentleman in question mentioned one particular business breakfast, but quickly continued with; ‘But that’s only for professionals’. The patronising words ‘so not [...]
You have some lovely customers and you have probably spent a certain amount of money ‘buying’ them. You have probably purchased and given out some business cards. You may have paid for a website and domain name. You may have invested in an advert. You may have attended a networking event or two. As many [...]
In this month's Business Vitamins blog, we have a guest blogger, Jane Cattermole of 'BayTree VA'. Over to you Jane... I recently posed the question ‘how easy do you find it to delegate?’ on the LinkedIn East Anglia SME Business Forum group. It resulted in some thought-provoking comments, which showed that delegation is something that’s [...]
For a long time, there has been a business mantra that the customer is king. Today I had a situation where it felt clear to me the customer was clearly in the wrong. So as a business owner, I had to make a decision to go against the grain. We’re a small marketing and PR [...]
Unfortunately, radio can often be brushed aside or added to a PR campaign at the very last minute. Given the power of the radio to influence opinion, it is a grave mistake to simply ‘whizz the press release’ over to the local radio to ‘see if they might be interested’! There’s no ‘might be interested’ [...]