Glasstrends Direct Mail
Glasstrends is a luxury frameless glass shower enclosure manufacturer, based in south west London.
Running alongside their retail advertising campaign, Glasstrends needed to cement their position as the leading supplier of luxury shower enclosures to architects and building specifiers.
Business Vitamins identified a number of key publications that could clearly demonstrate the target readership in the Glasstrends catchment area.
We worked in partnership with Strong Point Design to design a product card that could be distributed to the chosen publication’s subscription base.
The initial trial was so successful Glasstrends now run similar campaigns on a very regular basis, working with a number of different publications in order to reach very specific industry verticals.