SEO – Search Engine Optimisation
There are many factors that contribute to your website’s online visibility. It’s these that SEO adjusts to ensure that your website reigns supreme when your customers search for your products and services.
Business Vitamins advocates treating SEO like a sales-funnel. Won or lost at the planning stage, it's critical to rank well specifically for search terms genuinely used by people who are likely to buy what you offer.
Secondly, as well as out-ranking competitors for relevant keyphrases, it's important to ensure it's your website that gets visited.
Lastly, once a visitor is on your website, it's important to keep them there; at least, long enough for them to find what they're looking for and either make a purchase or place an enquiry.
If you feel that any one (or more?) of these elements has been missing from your website marketing, something needs to change.