June 2014

Should You Include Your Competitor Brand Names in Google Adwords?


Google, in the UK at least, enjoys a search engine market share of around 89%. Part of this market share is attributable to Google's paid search advertising product, Adwords. This offers a straightforward and extremely targeted method of advertising to real live human beings who may be searching for the "stuff" that your business sells. We're going to [...]

Should You Include Your Competitor Brand Names in Google Adwords?2014-06-18T10:17:00+00:00

9 Marketing Tips that Won’t Break the Bank


If you're currently undertaking your own marketing activity, here are nine tips you can easily manage yourself that won't be costly to implement. 1. Use a strapline. If your company name does not explain your business activity, consider using a strap line e.g. Budweiser, 'The King of Beers'; Debenhams, 'The Nation’s Favourite Department Store'. If [...]

9 Marketing Tips that Won’t Break the Bank2014-06-12T10:04:26+00:00

Social Media Advertising #2


With literally millions of visitors every hour, Facebook, LinkedIn & Twitter advertising is a tempting proposition for anyone looking to get their business in front of a very big audience. Assuming that most businesses do not have an infinite marketing budget, particularly for advertising via relatively immature channels, there will be some serious questions to [...]

Social Media Advertising #22014-06-07T10:05:26+00:00