June 2014

Should You Include Your Competitor Brand Names in Google Adwords?

2014-06-18T10:17:00+00:00

Google, in the UK at least, enjoys a search engine market share of around 89%. Part of this market share is attributable to Google's paid search advertising product, Adwords. This offers a straightforward and extremely targeted method of advertising to real live human beings who may be searching for the "stuff" that your business sells. We're going to [...]

Should You Include Your Competitor Brand Names in Google Adwords?2014-06-18T10:17:00+00:00

9 Marketing Tips that Won’t Break the Bank

2014-06-12T10:04:26+00:00

If you're currently undertaking your own marketing activity, here are nine tips you can easily manage yourself that won't be costly to implement. 1. Use a strapline. If your company name does not explain your business activity, consider using a strap line e.g. Budweiser, 'The King of Beers'; Debenhams, 'The Nation’s Favourite Department Store'. If [...]

9 Marketing Tips that Won’t Break the Bank2014-06-12T10:04:26+00:00

Social Media Advertising #2

2014-06-07T10:05:26+00:00

With literally millions of visitors every hour, Facebook, LinkedIn & Twitter advertising is a tempting proposition for anyone looking to get their business in front of a very big audience. Assuming that most businesses do not have an infinite marketing budget, particularly for advertising via relatively immature channels, there will be some serious questions to [...]

Social Media Advertising #22014-06-07T10:05:26+00:00