The mere mention of the word branding makes the majority of growing business owners run for the hills. It’s a common misconception that branding is only for the big boys with vast budgets and something SMEs should tackle further down the line. However, establishing a branding strategy and defining your brand during the initial stages [...]
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How does your business connect with its customers and how do you deliver your unique value? How do you go from the initial connection with a potential customer to the fulfilment of your brand promise? The answer to these vital questions defines your go-to-market strategy. Your go-to-market strategy brings together all of the key [...]
As someone who writes copy on a regular basis, I like to think I have a relatively good grasp of spelling and grammar, or as my 6 year old calls it, SPAG. However, there are occasions when I have to refer to my well-thumbed books of English grammar rules, just to check, just in [...]
For generations companies have used humour in advertising to engage potential customers. Humour is one of the most effective ways to generate a positive emotional response to a product or service: A reaction that will often encourage an individual to make an immediate purchasing decision. There are several benefits of using humour in marketing campaigns. [...]
Google, in the UK at least, enjoys a search engine market share of around 89%. Part of this market share is attributable to Google's paid search advertising product, Adwords. This offers a straightforward and extremely targeted method of advertising to real live human beings who may be searching for the "stuff" that your business sells. We're going to [...]
If you're currently undertaking your own marketing activity, here are nine tips you can easily manage yourself that won't be costly to implement. 1. Use a strapline. If your company name does not explain your business activity, consider using a strap line e.g. Budweiser, 'The King of Beers'; Debenhams, 'The Nation’s Favourite Department Store'. If [...]
With literally millions of visitors every hour, Facebook, LinkedIn & Twitter advertising is a tempting proposition for anyone looking to get their business in front of a very big audience. Assuming that most businesses do not have an infinite marketing budget, particularly for advertising via relatively immature channels, there will be some serious questions to [...]
Do you know the reason behind the specific colour palette chosen for your company’s branding? Maybe you’re the business owner and it was a personal decision. Maybe a vast department of creative marketing types sat around a glass-topped table and discussed emotions, moods and personality before a decision was made? Either way, someone had the [...]
Should you host videos on your website or use YouTube instead? You already know that, if managed correctly, including videos on your website can make for a highly engaging experience that encourages visitors to spend longer learning about your business. But wait, before you rush out, create loads of high quality video content and 'slap' [...]
The Suffolk-based marketing and PR agency Business Vitamins, has today launched a stand-alone competitor marketing analysis service. The facility provides businesses with information and analysis about their perceived and actual competitors. The resulting insight will give companies a competitive advantage which can be used to achieve incremental business growth. Until today, this research and analysis [...]