I’m not a Wayne Rooney fan.

This stark outlook has nothing WHATSOEVER to do with football, which I regard as nothing more than a noisy, slightly irritating distraction at best. I’m sure our Wayne is a very good footballer and well worth every penny of the £squillions paid for his services by whoever he plays for. (Seriously, I’m not making this up; I actually don’t know who he plays for).

The reason I’m not a Rooney fan boy is because a certain red-topped Sunday newspaper chose to splash 5 pages about Rooney’s (alleged) dalliance with a “woman of easy virtue”.

This highly important news, deemed significant public interest by the news editors, was the major reason the story we WANTED to be featured toward the front of that same paper in that very edition, only made it to page 35! Don’t get me wrong though, the public affairs consultancy who “leaked” the original story did a genuinely fantastic job and the client was delighted with the resulting coverage we spun from the original story.

Sigh, I need to get over it. It’s not Wayne’s fault really. I should remind myself that the world of PR is subject to the vagaries of “news” (or in this instance, meaningless drivel about a 25 year old sportsman that may or may not have had sexual relations with someone other than his wife).

In other words, breaking news will affect the publishing schedule of newspapers (red top or broadsheet).

One thing is certain though. Whatever the news today, it’ll be fish and chip paper tomorrow!

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