September 2014

How to Use Humour in Your Marketing Campaigns

2019-01-31T11:13:20+00:00

For generations companies have used humour in advertising to engage potential customers. Humour is one of the most effective ways to generate a positive emotional response to a product or service: A reaction that will often encourage an individual to make an immediate purchasing decision. There are several benefits of using humour in marketing campaigns. [...]

How to Use Humour in Your Marketing Campaigns2019-01-31T11:13:20+00:00

April 2013

Social Media Advertising

2019-01-31T13:58:38+00:00

With literally millions of visitors every hour, Facebook & LinkedIn display advertising is a tempting proposition for anyone looking to get their business in front of a very big audience. Assuming that most businesses do not have an infinite marketing budget, particularly for advertising via an immature channel, there will be some fairly serious [...]

Social Media Advertising2019-01-31T13:58:38+00:00

February 2012

Vandersanden, Integrated Campaign Management

2012-02-07T12:47:00+00:00

The Client Vandersanden BV (VDS) is a major European manufacturer of specialist building bricks, based in Belgium. They turn over c€80m, with most of their revenue coming from northern Europe. They have a long history of making very high quality bricks from locally sourced clay, as well as designing new and innovative building systems. The [...]

Vandersanden, Integrated Campaign Management2012-02-07T12:47:00+00:00

August 2011

Quote: ”Advertising Doesn’t Work!”

2019-01-31T14:04:34+00:00

As a business owner who regularly attends many networking meetings, this is a phrase I often hear; particularly, I’ve noticed, after introducing myself as owning a marketing agency.I tend not to speak furiously about the finer points of my industry at such meetings, but this response always intrigues me. So, a few questions:Q: What makes [...]

Quote: ”Advertising Doesn’t Work!”2019-01-31T14:04:34+00:00