May 2014

Colourful Language


Do you know the reason behind the specific colour palette chosen for your company’s branding? Maybe you’re the business owner and it was a personal decision. Maybe a vast department of creative marketing types sat around a glass-topped table and discussed emotions, moods and personality before a decision was made? Either way, someone had the [...]

Colourful Language2019-01-31T11:14:42+00:00

November 2013

News | Competitor Analysis Service Launched


The Suffolk-based marketing and PR agency Business Vitamins, has today launched a stand-alone competitor marketing analysis service. The facility provides businesses with information and analysis about their perceived and actual competitors. The resulting insight will give companies a competitive advantage which can be used to achieve incremental business growth. Until today, this research and analysis [...]

News | Competitor Analysis Service Launched2019-01-31T11:15:45+00:00

April 2013

Social Media Advertising


With literally millions of visitors every hour, Facebook & LinkedIn display advertising is a tempting proposition for anyone looking to get their business in front of a very big audience. Assuming that most businesses do not have an infinite marketing budget, particularly for advertising via an immature channel, there will be some fairly serious [...]

Social Media Advertising2019-01-31T13:58:38+00:00

July 2011

The trials of being a mumpreneur


I think it’s fair to say I’m struggling in the office today. Not because the work is difficult or clients are being awkward, but just because I’m tired. I have a three year old daughter who is usually a very good sleeper. However last night, she was awake from just after midnight until about six [...]

The trials of being a mumpreneur2019-01-31T11:18:38+00:00

June 2011

How Unprofessional!


I recently found myself chatting with someone at a local business networking lunch. We began to talk about the various events we attend and were surprised our paths had never crossed before. The gentleman in question mentioned one particular business breakfast, but quickly continued with; ‘But that’s only for professionals’. The patronising words ‘so [...]

How Unprofessional!2019-01-31T11:20:19+00:00

December 2010

Ensure Radio Doesn’t Drive You Ga Ga


Unfortunately, radio can often be brushed aside or added to a PR campaign at the very last minute. Given the power of the radio to influence opinion, it is a grave mistake to simply ‘whizz the press release’ over to the local radio to ‘see if they might be interested’! There’s no ‘might be interested’ [...]

Ensure Radio Doesn’t Drive You Ga Ga2019-01-31T11:24:43+00:00

July 2010

Probably – The Worlds – Bright – Dreams – Could be You – (so) Just Do It!


Over the last few weeks, we seem to have come across an increasing number of companies whose name really doesn’t tell us anything about their business activity. Whilst not a crime, it could present a problem when that business is trying to get their message heard. What amazes us more however, is the number of [...]

Probably – The Worlds – Bright – Dreams – Could be You – (so) Just Do It!2019-01-31T14:09:07+00:00

April 2010

When Black Sheep Turn Green


We all know that if we continue to consume the earth’s resources at the current rate, the planet is in serious trouble. Whilst many of us recycle as much as possible, how many of us think about sustainability and our obligations to future generations when we go about our business activities? Typically we think [...]

When Black Sheep Turn Green2019-02-01T10:24:05+00:00

March 2010

“Mundane to Magnificent” Cert PG


I’m not a film critic who claims to have seen them all or plays hard to impress. I was, however, astounded recently by something that in many films is usually an overlooked detail. Subtitles. Oh yes, those slightly annoying words for those of us forced to read them when we don’t speaka-da-lingo. We spend hours [...]

“Mundane to Magnificent” Cert PG2019-01-31T11:31:54+00:00

February 2010

Who wants to listen to me?


Last night I battled through the sleet and snow to attend one of my usual networking meetings. It’s a great group and the attendees have huge amounts of energy and enthusiasm for their work. It’s the kind of meeting that feels more like a night out with friends than a formal environment where I can [...]

Who wants to listen to me?2019-02-01T10:28:50+00:00