April 2013

Social Media Advertising


With literally millions of visitors every hour, Facebook & LinkedIn display advertising is a tempting proposition for anyone looking to get their business in front of a very big audience. Assuming that most businesses do not have an infinite marketing budget, particularly for advertising via an immature channel, there will be some fairly serious [...]

Social Media Advertising2019-01-31T13:58:38+00:00

June 2010

Peter Drags on…


Peter Jones of Dragons Den fame has openly said ”networking is the most cost effective route to market there is.” I’m not so sure… Networking is very important indeed. It provides a very enjoyable way to extend your reach, get your name out there and meet potential new clients and suppliers alike. But I believe [...]

Peter Drags on…2019-01-31T11:29:11+00:00

July 2009

To post or not to post…


It’s fifty years since the first UK postcode was introduced in 1959!A nice little factoid and one I’ll certainly file away under “useful gems for the pub quiz”… but so what, surely they’ve been replaced by that ubiquitous item of personal identity, the email address?I’m not so sure. There’s still a place for direct mail. [...]

To post or not to post…2019-02-01T10:53:19+00:00