May 2014

Colourful Language

2017-08-02T10:26:57+00:00

Do you know the reason behind the specific colour palette chosen for your company’s branding? Maybe you’re the business owner and it was a personal decision. Maybe a vast department of creative marketing types sat around a glass-topped table and discussed emotions, moods and personality before a decision was made? Either way, someone had the [...]

Colourful Language 2017-08-02T10:26:57+00:00

April 2013

Social Media Advertising

2017-08-02T10:27:00+00:00

With literally millions of visitors every hour, Facebook & LinkedIn display advertising is a tempting proposition for anyone looking to get their business in front of a very big audience.Assuming that most businesses do not have an infinite marketing budget, particularly for advertising via an immature channel, there will be some fairly serious questions to [...]

Social Media Advertising 2017-08-02T10:27:00+00:00

July 2012

How to Win Customer Loyalty

2017-08-02T10:27:00+00:00

In the current economic climate, customers are increasingly likely to shop around for goods and services.  When budgets are tight and adding real value becomes more difficult by the day, maintaining market share is all about customer loyalty.During a recession, customers are less susceptible to a simple discount or a reward in return for a [...]

How to Win Customer Loyalty 2017-08-02T10:27:00+00:00