May 2014

Colourful Language

2019-01-31T11:14:42+00:00

Do you know the reason behind the specific colour palette chosen for your company’s branding? Maybe you’re the business owner and it was a personal decision. Maybe a vast department of creative marketing types sat around a glass-topped table and discussed emotions, moods and personality before a decision was made? Either way, someone had the [...]

Colourful Language2019-01-31T11:14:42+00:00

April 2013

Social Media Advertising

2019-01-31T13:58:38+00:00

With literally millions of visitors every hour, Facebook & LinkedIn display advertising is a tempting proposition for anyone looking to get their business in front of a very big audience. Assuming that most businesses do not have an infinite marketing budget, particularly for advertising via an immature channel, there will be some fairly serious [...]

Social Media Advertising2019-01-31T13:58:38+00:00

July 2012

How to Win Customer Loyalty

2019-02-01T10:22:44+00:00

In the current economic climate, customers are increasingly likely to shop around for goods and services. When budgets are tight and adding real value becomes more difficult by the day, maintaining market share is all about customer loyalty.During a recession, customers are less susceptible to a simple discount or a reward in return for a [...]

How to Win Customer Loyalty2019-02-01T10:22:44+00:00