September 2014

How to Use Humour in Your Marketing Campaigns


For generations companies have used humour in advertising to engage potential customers. Humour is one of the most effective ways to generate a positive emotional response to a product or service: A reaction that will often encourage an individual to make an immediate purchasing decision. There are several benefits of using humour in marketing campaigns. [...]

How to Use Humour in Your Marketing Campaigns2019-01-31T11:13:20+00:00

June 2014

Should You Include Your Competitor Brand Names in Google Adwords?


Google, in the UK at least, enjoys a search engine market share of around 89%. Part of this market share is attributable to Google's paid search advertising product, Adwords. This offers a straightforward and extremely targeted method of advertising to real live human beings who may be searching for the "stuff" that your business sells. We're going to [...]

Should You Include Your Competitor Brand Names in Google Adwords?2014-06-18T10:17:00+00:00

May 2014

Colourful Language


Do you know the reason behind the specific colour palette chosen for your company’s branding? Maybe you’re the business owner and it was a personal decision. Maybe a vast department of creative marketing types sat around a glass-topped table and discussed emotions, moods and personality before a decision was made? Either way, someone had the [...]

Colourful Language2019-01-31T11:14:42+00:00

April 2013

Social Media Advertising


With literally millions of visitors every hour, Facebook & LinkedIn display advertising is a tempting proposition for anyone looking to get their business in front of a very big audience. Assuming that most businesses do not have an infinite marketing budget, particularly for advertising via an immature channel, there will be some fairly serious [...]

Social Media Advertising2019-01-31T13:58:38+00:00

July 2012

How to Win Customer Loyalty


In the current economic climate, customers are increasingly likely to shop around for goods and services. When budgets are tight and adding real value becomes more difficult by the day, maintaining market share is all about customer loyalty.During a recession, customers are less susceptible to a simple discount or a reward in return for a [...]

How to Win Customer Loyalty2019-02-01T10:22:44+00:00