June 2014

Should You Include Your Competitor Brand Names in Google Adwords?

2014-06-18T10:17:00+00:00

Google, in the UK at least, enjoys a search engine market share of around 89%. Part of this market share is attributable to Google's paid search advertising product, Adwords. This offers a straightforward and extremely targeted method of advertising to real live human beings who may be searching for the "stuff" that your business sells. We're going to [...]

Should You Include Your Competitor Brand Names in Google Adwords?2014-06-18T10:17:00+00:00