February 2012

Vandersanden, Integrated Campaign Management


The Client Vandersanden BV (VDS) is a major European manufacturer of specialist building bricks, based in Belgium. They turn over c€80m, with most of their revenue coming from northern Europe. They have a long history of making very high quality bricks from locally sourced clay, as well as designing new and innovative building systems. The [...]

Vandersanden, Integrated Campaign Management2012-02-07T12:47:00+00:00

December 2010

Ensure Radio Doesn’t Drive You Ga Ga


Unfortunately, radio can often be brushed aside or added to a PR campaign at the very last minute. Given the power of the radio to influence opinion, it is a grave mistake to simply ‘whizz the press release’ over to the local radio to ‘see if they might be interested’! There’s no ‘might be interested’ [...]

Ensure Radio Doesn’t Drive You Ga Ga2019-01-31T11:24:43+00:00