May 2014

Colourful Language

2017-08-02T10:26:57+00:00

Do you know the reason behind the specific colour palette chosen for your company’s branding? Maybe you’re the business owner and it was a personal decision. Maybe a vast department of creative marketing types sat around a glass-topped table and discussed emotions, moods and personality before a decision was made? Either way, someone had the [...]

Colourful Language 2017-08-02T10:26:57+00:00

November 2013

News | Competitor Analysis Service Launched

2017-09-14T12:24:08+00:00

The Suffolk-based marketing and PR agency Business Vitamins, has today launched a stand-alone competitor marketing analysis service. The facility provides businesses with information and analysis about their perceived and actual competitors. The resulting insight will give companies a competitive advantage which can be used to achieve incremental business growth. Until today, this research and analysis [...]

News | Competitor Analysis Service Launched 2017-09-14T12:24:08+00:00

April 2013

Social Media Advertising

2017-08-02T10:27:00+00:00

With literally millions of visitors every hour, Facebook & LinkedIn display advertising is a tempting proposition for anyone looking to get their business in front of a very big audience.Assuming that most businesses do not have an infinite marketing budget, particularly for advertising via an immature channel, there will be some fairly serious questions to [...]

Social Media Advertising 2017-08-02T10:27:00+00:00

July 2012

How to Win Customer Loyalty

2017-08-02T10:27:00+00:00

In the current economic climate, customers are increasingly likely to shop around for goods and services.  When budgets are tight and adding real value becomes more difficult by the day, maintaining market share is all about customer loyalty.During a recession, customers are less susceptible to a simple discount or a reward in return for a [...]

How to Win Customer Loyalty 2017-08-02T10:27:00+00:00

February 2012

Vandersanden, Integrated Campaign Management

2017-11-02T13:40:00+00:00

The Client Vandersanden BV (VDS) is a major European manufacturer of specialist building bricks, based in Belgium. They turn over c€80m, with most of their revenue coming from northern Europe. They have a long history of making very high quality bricks from locally sourced clay, as well as designing new and innovative building systems. The [...]

Vandersanden, Integrated Campaign Management 2017-11-02T13:40:00+00:00

August 2011

Quote: ”Advertising Doesn’t Work!”

2017-08-02T10:27:02+00:00

As a business owner who regularly attends many networking meetings, this is a phrase I often hear; particularly, I’ve noticed, after introducing myself as owning a marketing agency. I tend not to speak furiously about the finer points of my industry at such meetings, but this response always intrigues me. So, a few questions: [...]

Quote: ”Advertising Doesn’t Work!” 2017-08-02T10:27:02+00:00

July 2011

The trials of being a mumpreneur

2017-11-02T13:59:45+00:00

I think it’s fair to say I’m struggling in the office today. Not because the work is difficult or clients are being awkward, but just because I’m tired. I have a three year old daughter who is usually a very good sleeper. However last night, she was awake from just after midnight until about six [...]

The trials of being a mumpreneur 2017-11-02T13:59:45+00:00

June 2011

How Unprofessional!

2017-09-14T12:03:35+00:00

I recently found myself chatting with someone at a local business networking lunch. We began to talk about the various events we attend and were surprised our paths had never crossed before. The gentleman in question mentioned one particular business breakfast, but quickly continued with; ‘But that’s only for professionals’. The patronising words ‘so not [...]

How Unprofessional! 2017-09-14T12:03:35+00:00

March 2011

Knowing When To Let Go

2017-09-14T11:58:59+00:00

In this month's Business Vitamins blog, we have a guest blogger, Jane Cattermole of 'BayTree VA'. Over to you Jane... I recently posed the question ‘how easy do you find it to delegate?’ on the LinkedIn East Anglia SME Business Forum group. It resulted in some thought-provoking comments, which showed that delegation is something that’s [...]

Knowing When To Let Go 2017-09-14T11:58:59+00:00

September 2010

Ruined by Rooney

2017-09-14T12:04:37+00:00

I’m not a Wayne Rooney fan. This stark outlook has nothing WHATSOEVER to do with football, which I regard as nothing more than a noisy, slightly irritating distraction at best. I’m sure our Wayne is a very good footballer and well worth every penny of the £squillions paid for his services by whoever he plays [...]

Ruined by Rooney 2017-09-14T12:04:37+00:00